4 Useful Tips to Help You with Your App’s Branding

  • Mar 14, 2019

4 Useful Tips to Help You with Your App’s Branding

As app development frameworks become easy to use, there are also a lot of aspiring mobile developers because of that.

And, with so many developers, you can expect more applications to be developed in the future. With a market so oversaturated with many different apps, how do you make yours stand out above the rest?

Well, one way to do that is to focus on your app’s branding. Sure, the actual mobile app development process of the application takes a bulk of your time, energy, and resources, but naming your application is something equally important as well.

Household names in the niche such as Facebook and Google, for example, are applications that have stuck with us for the long haul.

If you create an application with some robust features, then accompanying it with a good brand name is also key as well.

Today, I am going to share some useful tips to help you with your app’s branding.

Brainstorm the Name


Your app’s name is definitely the huge chunk of your branding. If you have a company, then you might want to start with that. However, what if you’re just a couple of freelance mobile app developers, what are the things that you can instead?

Well, there are a couple of things. First, you can name your app based on its core features. Twitter, for example, is named after the fact that you can set “Tweets” to the platform for the world to see.

Second, if you have come up with a similar name already or a brand that already exists out there, then do not worry. If your application used to be two words, perhaps joining them together or separating them will do the trick.

For example, if the name that was trademarked is PlainText, then name your application as “Plain Text” or even “PlainTxt” or something like that.

Include an Icon

Your app’s name is not the only important aspect of its branding- you also have to include an icon as well.

Coming up with an icon for your application requires a lot of time and creativity. But, if you already have some mockups, then that would dramatically cut your app’s branding time.

If you still haven’t come up with your app’s icon from the get-go, then what you could do is relating the app’s icon to an important feature of your app. Suppose that your application is a good chat/email client, perhaps using a cool mail or chat icon would do. Of course, you also have to make it more memorable as well so that it won’t look and feel too ‘generic’.

Choose a Theme and Stick with It


If you examine the Facebook app closely, you will find that it generally flows a blue and white theme all throughout.

I suggest that you do the same. This is so that your app looks simple enough and so that your branding will be consistent all throughout as well.

Include a Help and Support Section

Lastly, provide the option for people to contact you whenever they have concerns or even some support feedback for your application. Providing them with an easy way to do that will make your app stand out since you’re thinking of them most of all.

Category: Mobile App